Branding & Design Services
BRANDING
Creative, Art & Design Direction
Brand Consultancy
Brand Styling
Logo Identity
Name Creation
Rebranding
Advertising
Brochures
Magazines
Newsletters
Print Management
Stationery
DIGITAL
Digital Art
Digital E-Books & Magazines
EDM Graphics
Website Brand Imagery
Social Media Graphics
SquareSpace Websites
Branding Your Business
Within the ‘Brand and Messaging’ side of marketing sits the below aspects that make up a brand.
As you can see it is more than just a logomark. We believe it is important to understand the holistic nature of a brand and all the components that need to be considered in building something memorable. This often evolves over time as you get clear on your offering and target audience.
Your Brand Essence
Your brand essence is made up of a multitude of things as you can see in the below chart. It helps to acknowledge each segment through a discovery process to understand and gain a more granular view of how your brand essence is formed.
Brand Archetypes
The below chart aims to highlight the 12 archetypes based on Carl Jung’s Archetype theory. As you can see they are divided into groups based on Structure, Independence, Change and Belonging.
