Luminova

 

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Brand Photography

GET THE RIGHT VISUAL ASSETS FOR YOUR BUSINESS

Brand photography allows you to tell a compelling visual story about your business, products, or services. By capturing professional images that align with your brand's values and identity, you can communicate your unique story, build an emotional connection with your audience, and differentiate yourself from competitors.

Humans are highly visual beings, and powerful imagery can evoke emotions and forge connections. Well-crafted brand photography can tap into your target audience's emotions, aspirations, and desires, helping to create a strong bond between your brand and your customers.

Compelling visuals have a higher chance of capturing your audience's attention and increasing engagement with your brand. Whether it's on your website, social media platforms, or marketing materials, appealing and well-executed brand photography can attract and retain viewers, leading to higher conversion rates and increased customer loyalty.

 
 
 
 
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Our Brand Photography Services

 
  • Portrait photography is a genre of photography that focuses on capturing the likeness, personality, and essence of individuals or groups of people. The primary goal of portrait photography is to create images that highlight the subject's unique characteristics, emotions, and expressions.

    Portrait photography can encompass a wide range of styles and approaches, from formal and traditional to candid and artistic. Here are some key aspects of portrait photography:

    Types of Portrait Photography We can Offer:

    Environmental Portraits: Environmental portraits place the subject in a specific context or environment that reflects their personality, profession, or interests.

    Candid Portraits: Candid portraits capture genuine moments and expressions when the subject is unaware of the camera. They often showcase natural emotions.

    Outdoor Portraits: These portraits are captured in outdoor settings, utilising natural light and the surrounding environment to enhance the image.

    Lifestyle Portraits: Lifestyle portraits aim to capture the subject's everyday life, activities, and interactions in a documentary-style approach.

    Importance of Portrait Photography:

    Capturing Memories: Portrait photography allows individuals to freeze moments in time, preserving memories and emotions for years to come.

    Self-Expression: Through creative styling, posing, and expressions, subjects can convey their personality, interests, and emotions.

    Documenting Relationships: Portrait photography documents relationships between individuals, families, couples, and friends.

    Professional Branding: High-quality portraits are essential for professional profiles, websites, and marketing materials, helping to convey professionalism and personality.

    Artistic Expression: Portrait photography offers a creative outlet for photographers to experiment with different styles and techniques.

    Portrait photography is a versatile and meaningful genre that explores the human experience and the art of capturing the essence of individuals.

  • Lifestyle photography is a genre of photography that aims to capture authentic and candid moments from everyday life, often in a natural and unposed manner. It focuses on telling a story, evoking emotions, and showcasing the personalities, activities, and environments of the subjects. Lifestyle photography goes beyond traditional posed portraits and aims to document real-life moments, interactions, and experiences. This genre is commonly used in various contexts, including family photography, branding, advertising, and social media content. Here are some key characteristics of lifestyle photography:

    Authenticity: Lifestyle photography prioritizes capturing genuine emotions, interactions, and expressions, creating images that feel honest and relatable.

    Storytelling: Lifestyle photos tell a story about the subjects' lives, interests, and relationships by capturing moments that reflect their personalities and experiences.

    Natural Settings: The photography often takes place in familiar and comfortable environments, such as homes, outdoor spaces, and places that hold personal significance to the subjects.

    Unposed Moments: Subjects are encouraged to be themselves and engage in their usual activities, allowing the photographer to capture spontaneous and candid moments.

    Emotion and Connection: Lifestyle photography aims to capture the emotions, connections, and relationships between individuals, often resulting in images that are emotionally resonant.

    Environmental Context: The background and surroundings play a crucial role in lifestyle photography, providing context and enhancing the narrative of the image.

    Variety of Subjects: Lifestyle photography can focus on individuals, couples, families, pets, or groups, showcasing the unique dynamics between them.

    Use in Marketing and Branding: Lifestyle photography is commonly used by brands and businesses to create relatable and engaging content that resonates with their target audience.

    Versatility: This genre can be used for a wide range of purposes, including personal portraits, family albums, social media content, advertising campaigns, and more.

    Challenges: As lifestyle photography involves capturing real-life moments, photographers need to anticipate and react quickly to capture fleeting moments and emotions.

    Lifestyle photography is particularly popular for family portraits, maternity and newborn photography, couples' sessions, and documenting special occasions like birthdays and anniversaries. It's also commonly used in influencer marketing, travel photography, and various forms of content creation that aim to connect with audiences on a personal level. The key to successful lifestyle photography lies in capturing the authenticity and genuine moments that make each subject's life unique.

    Do you own a retreat or accommodation business? We can come and capture everything from ‘day-in-the-life-of’ type shots, team portraits, food, interiors, landscapes and your environment.

  • Interior photography is a genre of photography that focuses on capturing the interiors of spaces such as homes, offices, hotels, restaurants, and other architectural environments. The goal of interior photography is to showcase the design, layout, details, and ambiance of a space in a visually appealing and informative manner. Interior photographers use various techniques to capture the essence and aesthetics of interior spaces, often working with different lighting setups, angles, compositions, and post-processing methods. Interior photography is commonly used in architecture, real estate, design, and hospitality industries. Here are some key aspects of interior photography:

    Key Elements of Interior Photography:

    Composition: Thoughtful composition is crucial in interior photography to showcase the space's layout, balance, and design elements.

    Lighting: Proper lighting is essential to highlight the features and details of the interior. Photographers often use natural light, artificial lighting, or a combination of both.

    Angles: Choosing the right angles helps capture the space's dimensions, lines, and features effectively.

    Detail Shots: Detail shots focus on specific design elements, textures, materials, and decor that contribute to the overall ambiance.

    Staging: Arranging and styling the space before photographing it can enhance its visual appeal and showcase its potential uses.

    Post-Processing: Post-production techniques can enhance colors, contrast, and details, ensuring the final images accurately represent the space.

    Applications of Interior Photography:

    Real Estate: Interior photography is widely used in real estate to showcase properties for sale or rent, helping potential buyers visualise the space.

    Architectural Documentation: Interior photographers capture architectural designs for portfolios, publications, and documentation purposes.

    Interior Design: Designers use interior photography to showcase their projects, highlighting their style and attention to detail.

    Hospitality Industry: Hotels, restaurants, and other hospitality businesses use interior photography to promote their spaces and attract customers.

    Retail: Interior photography is used to showcase retail spaces, storefronts, and product displays.

    Websites and Marketing: Interior photos are essential for websites, marketing materials, and brochures to convey the atmosphere and aesthetics of a space.

    Challenges in Interior Photography:

    Lighting: Managing challenging lighting conditions, such as mixed lighting sources or low light, can be a common challenge.

    Distortion: Wide-angle lenses used in interior photography can lead to perspective distortion that needs correction.

    Clutter and Distractions: Careful staging and composition are necessary to avoid distractions and clutter in the frame.

    Limited Space: Capturing the entirety of a small space while maintaining a clear composition can be challenging.

    Reflective Surfaces: Managing reflections from mirrors, glass, and other reflective surfaces requires skill and technique.

    Interior photography requires a keen eye for design, attention to detail, and technical expertise to capture the aesthetics, functionality, and character of a space. Successful interior photographers are skilled at capturing the essence of the design and translating it into compelling visual narratives.

 

 

 
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Brand Photography 

Rachel can capture content for your website and socials. She has mainly been involved with portrait, lifestyle and interior photography for brands and can support you with styling, props and clothing choices. She is happy to travel around New Zealand to your desired location. If you’re interested to know more, get in touch to see a more comprehensive range of images. If you require a different style of photography for example studio shots, she can make recommendations from her pool of contacts.

 
 

Portraits

 

INTERIORS

 

LANDSCAPES

CEREMONIAL

 

Food

 

CORPORATE

Yoga

 

Books

 

ART Objects

Wellness

 

FARMLIFE

 

OUTDOOR ADVENTURE

 
 

Will you be our next photography project?

Imagine having new brand photography that encapsulates the essence of your business and what you stand for. Imagery you feel proud to share with the world.

I can’t wait to hear about your project and vision. Let’s talk!

~ Rachel

 
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